Girl Gains


Rebranding & Design
JAN 2025

Girl Gains is a female weightlifting club that spans over 100 universities 
within the US, Canada, and Vietnam. Using my interest in fitness and health 
& wellbeing, I chose to rebrand this close-to-home nonprofit. Their mission 
was to connect a like-minded community of women ranging from all levels 
of fitness knowledge, creating an uplifting community while educating 
women on preserving their health.




Moodboard




Solution

In order to capture the essence of power and positivity, I created the seven pointed star to be added to a set of dynamic typography for their revised logo. I integrated this with a strong color choice to bring the visual identity all together to create a new dynamic identity.








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