GOTV Campaign
Adobe IllustratorVoting Campaign & Typography
Following the 2024 elections, we were tasked with designing a compelling political campaign to inspire voter participation. We gathered research from past political campaigns and utilized that information into creating a modern day campaign.
For my campaign, my main objective was to unite the "opposing" sides. I wanted to be straightforward, yet create a sense of unity between the various groups of voters. I used an illustration to help individuals better digest the topic of politics. From here, I crafted a complimentary social media campaign in order to reach out to the younger audiences.
Initial Campaign Exploration
We first completed an analysis of John F. Kennedy's pease speech. We then were tasked with creating a large-format (24in x 32in) poster to explore layout variations for text and image.
From here, we took common themes within the speech as inspiration for the official campaign design.
Brand System
Final Application