GOTV Campaign

Following the 2024 elections, we were tasked with designing a compelling political campaign to inspire voter participation. We gathered research from past political campaigns and utilized that information into creating a modern day campaign.

For my campaign, my main objective was to unite the "opposing" sides. I wanted to be straightforward, yet create a sense of unity between the various groups of voters. I used an illustration to help individuals better digest the topic of politics. From here, I crafted a complimentary social media campaign in order to reach out to the younger audiences.