GOTV Campaign
Adobe Illustrator
Voting Campaign & Typography
Following the 2024 elections, we were tasked with designing a compelling political campaign to inspire voter participation. We gathered research from past political campaigns and utilized that information into creating a modern day campaign.
For my campaign, my main objective was to unite the "opposing" sides. I wanted to be straightforward, yet create a sense of unity between the various groups of voters. I used an illustration to help individuals better digest the topic of politics. From here, I crafted a complimentary social media campaign in order to reach out to the younger audiences.
Initial Campaign Exploration
We were first tasked to analyze a presidential speech from a curated list of speeches given by John F. Kennedy. I decided to analyze his famous “Peace Speech” given during a commencement address at American University.From there, we created a large-format (24in x 32in) poster to explore layout variations for text and image that included the whole speech within the design. We used this process and analysis for our final design direction for our individual campaigns.