Zing! Ginger Beer
Brand Identity & Design
Zing came to fruition when I was tasked to create a new brand identity for a drink of my choice. Inspired by my childhood memories, Zing’s mission was bringing ginger beer to the forefront of carbonated beverages as a drink and not just a mixer. Focusing on the unique flavor of ginger, all my design aspects were created to encapsulate that spicy, fun taste ginger holds.